Deanna Ballew

Deanna Ballew headshot

Deanna joined Widen in 2004 with a focus on research & development activities and has served as the company’s Chief Innovation Officer (CINO) since 2020. Her leadership has transformed Widen into product-led software development that is dedicated to solving market problems through a user-centered approach. Deanna has built collaborative teams of software engineers, designers, researchers, data specialists, and product managers in support of innovation necessary to capture market opportunities. In her role as CINO, she continues to guide core strategy while assembling an emerging strategy to shape future growth.


Deanna holds Computer Science and English Writing degrees from Loras College and an MBA from the University of Wisconsin-Madison.

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