Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She’s a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at events and conferences globally including UXDX USA, UXLx, OmniChannelX, Microsoft Design Week, Web Directions Sydney, and Button: The Content Design Conference. She’s worked in various content roles for companies of all sizes, from startups (Amazon and Rover.com) to global companies (Expedia and Microsoft). She has taught for the University of Washington’s graduate program in communication leadership and the School of Visual Concepts. Erica is a graduate of the University of Missouri School of Journalism.