Adaora Asala

Adaora (Spectra) Asala headshot

Spectra is a product & UX strategist and technology leader with ~15 years leading brand, product, and market growth for tech startups and social impact ventures across the globe.

Originally from Nigeria, she’s an MIT alum who’s lived and worked on five different continents; built two several successful ventures from the ground up; and speaks regularly about product leadership, innovation culture, and the future of work.

She’s currently the VP of Product and Experience Design at MERGE. Prior to that, she led the product & experience design strategy for Jumia Technologies, the largest e-commerce operator in Africa; Flywire, a market leading in global payments; and Cogito, a disruptive AI conversational coaching platform. Outside her passion for strategy and UX, she enjoys building and mentoring cross-functional teams and partnering with executives to build organizational cultures that enable innovation at scale. 

When Spectra isn’t working, she’s either planning events for her passion project Code Red (a community of tech leaders, entrepreneurs, and investors approaching workplace inclusion with an innovation lens); investing in early stage entrepreneurs; or, spending time with her partner at their home in Boston.

Follow her @IAmSAIA on Twitter. 

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