Lola operates at a strategic level, helping organisations to see the bigger picture and mitigate their “me too” tendencies. She helps define meaningful, impactful and tangible product visions which they can actually execute. An advocate for digital transformation, she is focused on how to create resilient environments for digital innovation, namely, high-performance design cultures.
Alongside working strategically with business leadership, Lola is exploring how design is changing with the emergence of complex technological domains such as machine learning and blockchain.
Although a self-confessed geek, Lola spends most of her time putting people ahead of technology. With a wealth of experience as a UX specialist both in-house and agency, she ensures user-centred research and design are at the centre of all her work.