Nati Asher leads a team of designers in the area of Field Services at Salesforce, focusing on empowering the mobile workforce to improve efficiency and provide excelling service to customers at their location. She has 10+ years of experience as a design leader and practitioner and has worked with international teams across the Americas and Europe. Prior to joining Salesforce, Nati worked leading design efforts at various startups and corporates, such as Buildots, Wework, Aqua Security, and Citibank.
Nati has an M.Sc on Social Media and Web Technologies, and also enjoys very much mentoring, lecturing, and writing about UX and design on Medium.
Originally from South America, Nati has lived in Israel for the past 15 years. In her free time she enjoys travelling, going on camping, and simply connecting to nature.