Shruthi is the legitimate love-child of strategy and creativity. With more than 10 years of advertising experience, Shruthi’s background is as varied and diverse as the creative she produces. She had a traditional design education from the Art Institute of Colorado and she brings together a variety of creative disciplines and experience – by which she is able to supply not merely design, but rather a crafted product which feels together, connected and harmonized via one creative approach which bleeds the same blood throughout the elements.
Her design sensibilities are heavily inspired by traditional print design and a deep love for diverse cultural history. She has worked with with a variety of international, national and local brands, such as Google, Seiko Watch Corporation, Nolte Germany, AIGA, KOA, Jenny Craig, Which Which, Lyra Health, Man Therapy, Odell Brewing and The Colorado Lottery. She is currently working as a Senior Brand Designer at Gensler and is pursuing her MFA in Graphic Design at Vermont College of Fine Arts.
As a designer, she believes that there are pursuits more worthy of her problem-solving skills. Unprecedented social, and cultural crises demands designers’ attention. Working on design projects that’s close to her heart, she’s trying to break the walls she has built over the years – as a designer; to learn more – in order to become a better designer; to dig deeper – into the value of good design and most importantly, to challenge the potency of good design.