From the Twitter Whale to Dumpling Emoji, Disney Shanghai Mickey Mouse to Conan O’Brien Pale Whale, Yiying Lu creates iconic designs & brands which transcend the linguistic barriers, unite people, and enchant audiences around the world. She is also a sought-after bilingual speaker in both English and Chinese, on topics of cross-cultural design, creativity, and innovation at global conferences such as SXSW, TEDx Palo Alto, Adobe MAX, Web Summit and so on.
Yiying Lu is an award-winning artist, entrepreneur, educator, and bilingual speaker. She was named a “Fast Company’s Most Creative People in Business”, Microsoft’s “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design. She has been featured in The New York Times, Forbes, Bloomberg, Fast Company, The Atlantic, TIME, L.A. Times, Wired Magazine, The Verge, NBC News, CNN, and BBC.
She was born in Shanghai China and educated in Sydney Australia & London UK, is currently based in San Francisco. Leveraging her cross-cultural background and experience, she strives to be a bridge between the East & the West. Her life purpose is unifying the dualities between Art & Tech, Business & Culture, Beauty & Meaning, Work & Life.
陆怡颖：国际著名品牌设计专家、创新引领者、中英双语演讲人、企业家、国内外知名大学指导老师。她在全球品牌创新设计领域有着丰富的经验，被美国著名商业杂志FastCompany《快公司》评为最具创意的商业人士、微软十大创新引领者，首届社交媒体“肖蒂奖”（Shorty Awards）的“最佳设计奖”。她曾担任迪斯尼、百事可乐集团、微软、Twitter、 索尼、 纽约大学、Expedia、美宝莲纽约等众多公司创意设计顾问。作为多次获得全球设计奖项的女性创新创意前沿专家，怡颖以艺术设计视角剖析品牌创意对吸引客户的重要性。 她的设计作品曾在《纽约时报》、《福布斯》、《大西洋月刊》、《彭博社》、《时代周刊》、《快公司》、《CNN新闻》、《BBC新闻》、《旧金山纪事报》、《洛杉矶时报》等多家媒体发表。她的代表作为饺子表情包、Twitter的宕机鲸及上海迪士尼乐园开园招聘设计。她是第一位被世界领先设计创新公司IDEO在邀请赴中国参加IDEO上海创意双周计划的艺术家。此前，她曾是世界上最活跃的风险投资公司和启动加速器 500 Startups 的创意总监。
陆怡颖出生于中国上海，在澳大利亚悉尼和英国伦敦接受教育，现居旧金山经营同名设计工作室，同时赴世界各地发表创意与设计创新的演讲，包括美国硅谷TEDx、美国苹果公司旧金山旗舰店、ADOBE MAX年度创意大会、中国清华大学等。丰富的跨文化背景和经验，使她致力于教授和应用创意设计思维，成为艺术和科技、及东西方之间商业和文化的桥梁。
