Empowering Through Cross-Cultural Design & Innovation

Yiying Lu discusses how we can create more value by innovating in the intersection of art, technology, and business. We live in an increasingly borderless world, where creativity in cross-cultural innovation plays an important role in connecting businesses with a much wider global audience from different cultural backgrounds. Yiying integrates creativity in product, messaging, and delivery to ultimately create community, solve problems, tell cultural stories, and generate business value.