Developing software that exhibits flexibility of choice to the end user is considered best-practice: we’ll make it configurable, and let the user decide. Right? Wrong. In an era where Experiences are coveted more highly than Products, and users are overloaded with choice and burnt-out from decision fatigue, the worst possible coding choice that you can make is to gift the user with options. In this example-packed presentation, we show how limiting choice and reducing features can add value to your next app.
More Talks by Anna
7 Easy UX Secrets that Every Mobile Developer Will Want to Know
Ephox’s rich text editors, TinyMCE and Textbox.io are two of the most complex and...
Discover More TalksMore talks
Toward Emotionally Intelligent Design
Speaker Pamela Pavliscak
We know what makes most people click, but we don’t know as much about how they...
The Unfulfilled IoT Promise: Trials & Tribulations
TopicsDesign Strategy, IoT
Speaker Lola Oyelayo
Why you won’t be working on a wearable or IoT project for a while. I will share our...
Putting people first: UX through a service design lens
DisciplinesUser Experience, User Research
Speaker Marie Cheung
UX has the word ‘user’ in the title, but how many organisations really recognise...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.Sign Up
Already have an account?Log in
Know a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.Nominate them