Don’t Worry, Be Scrappy

Sometimes it takes a whole lot of awful to make something awesome. By persevering and being resilient through failure, we practice tenacity, which helps us grow, learn and get better at what we do.

Using science (& data!), cultural history, and real life inspiring stories of UX practitioners like you, we’ll identify how important scrappiness is to building great products, and why being scrappy is crucial to growing not just as individual practitioners, but as an industry.

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