“Designing user experiences is tough. Especially when they go beyond the digital screen. Consider all the challenges involved in making that end-to-end experience coherent, functional, and the interactions that best work for the users. Then, consider all the higher level human emotional needs, values & issues and how to design for that.
In the end, people want experiences and complete solutions that fit their lives, objectives, and aspirations. As the design industry evolves, so will the need for user experiences to widen and reflect a much broader, cross-discipline level of thinking to provide the most value and be something people want to use.
By combining parts of her career experiences across industrial, digital and service design thinking, and design strategy, this talk aims to provide the audience with insights for leading design through these types of hybrid projects”.