Give Your Users a Seat at the Table: The Characteristics of Effective Personas

You already know the value of personas as a design tool. However, involving stakeholders in the creative process and evolving personas throughout the project lifecycle can be, well, challenging.

So, if you want to use personas more fully, where do you start?

With Whitney Quesenbery, of course! She’ll show you the characteristics of effective personas and describe how to use them for improving user experiences. You’ll learn to bridge research with design, lead collaborative brainstorming activities with teams, and build products that users will love.

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