By definition, culture is the manifestation of collective human intellectual achievement. In the design world, culture is not your color palette or your preferred typeface. Design culture is the result of how you act on your values and beliefs. In this talk, I will discuss the phases of building design culture in agencies, startups, and tech companies using examples from Square, Facebook, Airbnb, IDEO, and Twitter. I will discuss the responsibility of designers and the beliefs and behaviors that drive impact through design. By the end of the talk, you will have a sense for how get started with identifying and cultivating design culture in your own company or team.
Presented at Pixel Up!, Startup Iceland and UX Istanbul.