As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie

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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...

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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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UX Research Tutorial: Using the Collaging Method for Sensitive Topics
DisciplinesUser Experience, User Research
TopicsDesign Thinking, Methodology
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In this tutorial, Kyle Soucy demos how to use the collaging method for UX research....

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Can You Afford Financial Illiteracy?
DisciplineContent Strategy
TopicsCommunication
IndustryFinance
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We can increase financial literacy, and thus improve customer satisfaction and success....

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Give Your Users a Seat at the Table: The Characteristics of Effective Personas
DisciplinesUser Experience, User Research
TopicsTeamwork
Speaker Whitney Quesenbery
You already know the value of personas as a design tool. However, involving...
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