As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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DisciplinesFront-end Engineering, User Interface
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IndustryTechnology
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How User Research Can Improve the Developer Experience
DisciplinesEngineering, User Experience, User Research
TopicsTeamwork
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The developer experience is rarely “one-size fits all”. Though many Dev Tools are...
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How Uber Designs for a Self-Driving Future
DisciplineUser Experience
TopicsInnovation
IndustriesAutomotive, Technology
Speaker Molly Nix
An in-depth look at how Uber designs for trust in self-driving cars....
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