As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Let’s put the user back in UX
DisciplinesUser Experience, User Research
TopicsBusiness Design, Design Strategy, Design Thinking
IndustryTechnology
Speaker Sarah Doody
Your best advantage is to build what people want, not what you hope they need. ...
VideoGeneral Info
Beyond Landing Pages: Five Ways to Find Out if Your Idea Is Stupid
DisciplineContent Strategy
TopicsLean
Speaker Laura Klein
A perennial favorite speaker at The Lean Startup Conference, Laura will make sure you...
VideoGeneral Info
OneTeamGov with Genevieve Gaudet
DisciplinesProduct Design, User Experience
TopicsService Design, Social Innovation
IndustryGovernment
Speaker Genevieve Gaudet
Designing for public interest projects at the federal, state and local levels. ...
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