As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Remaking the Making Company: Moving from Product to Experience
DisciplinesProduct Design, User Experience
TopicsLeadership
Speaker Maria Giudice
Maria Giudice, VP of Experience Design at Autodesk, talks about what it takes to...
VideoGeneral Info
“Make it Pretty” – short version
DisciplineInteraction Design
TopicsCommunication, Creativity, Design Strategy, Design Thinking, Teamwork, Visual Thinking
Speaker Audrey Crane
When someone asks you to just "make it pretty" -- recognizing and reacting gracefully!...
VideoGeneral Info
Executing a Redesign at Scale
DisciplinesUser Experience, User Interface
TopicsDesign Strategy
Speaker Jessica Brown
Redesign projects can often feel daunting, with the risk of alienating and losing...
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