As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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UX Research Tutorial: Using the Collaging Method for Sensitive Topics
DisciplinesUser Experience, User Research
TopicsDesign Thinking, Methodology
Speaker Kyle Soucy
In this tutorial, Kyle Soucy demos how to use the collaging method for UX research....
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Can You Afford Financial Illiteracy?
DisciplineContent Strategy
TopicsCommunication
IndustryFinance
Speaker Marli Mesibov
We can increase financial literacy, and thus improve customer satisfaction and success....
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Give Your Users a Seat at the Table: The Characteristics of Effective Personas
DisciplinesUser Experience, User Research
TopicsTeamwork
Speaker Whitney Quesenbery
You already know the value of personas as a design tool. However, involving...
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