In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Melbourne Design Week – ‘Future I Am’ Mentoring Talk
DisciplinesBrand, Graphic Design
TopicsCareer, Communication, Community, Creativity, Culture
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Shaping the future of our design community through mentoreship. ...
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The Intention of Profit
DisciplinesBusiness, Design Operations, Sales
TopicsBusiness Design, Business Strategy, Career
IndustryArts & Entertainment
Speaker Sherra Bell
Inspiring creative entrepreneurs to start making profit a higher priority. ...
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Good Code: What, Why and How to get there
DisciplinesBack-end Engineering, Engineering
TopicsDesign Systems, Methodology, Web & Mobile
Speaker Jane Prusakova
Code quality is beyond writing code that works. Defining code craftsmanship....
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