In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
Discover More Talks
More talks
VideoGeneral Info
Quantitative vs Qualitative
DisciplineUser Research
TopicsLean
Speaker Laura Klein
...
General Info
Speaker and Moderator: Panel on Creating a Culture of Responsible Design
DisciplineProduct Design
TopicsDesign Strategy, Ethics
Speaker Stephanie Lucas
Speaker and Moderator: LinkedIn/Design for America Panel on Responsible Design ...
VideoGeneral Info
Never Show a Design You Haven’t Tested
DisciplinesUser Experience, User Research
TopicsDesign Strategy
Speaker Ida Aalen
It isn’t hard to find a UX designer to nag you about testing your designs with...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them