In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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UX Design for VR Interview
DisciplineUser Experience
TopicsAR/VR
Speaker Di Dang
Di Dang leads the Emerging Tech group at POP, a Seattle-based digital agency that...
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The rise of the Design Executive Officer
DisciplineUser Experience
TopicsCareer, Leadership
Speaker Maria Giudice
Maria Giudice is the VP of Experience Design at Autodesk and co-author of “Rise of...
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Diverse representations in design and awkward conversations with colleagues
DisciplinesDesign Operations, Immersive Experience Design, Interaction Design, Product Design, User Experience, User Research
TopicsAccessibility, Communication, Culture, Disability, Diversity & Inclusion, Ethics, Teamwork, Web & Mobile
IndustriesNonprofit, Technology
Speaker Eriol Fox
Diverse representations in design and awkward conversations with colleagues...
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