In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
VideoGeneral Info
Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
Discover More Talks
More talks
VideoGeneral Info
Ember Between Design and Development
DisciplinesFront-end Engineering, User Interface
TopicsJavaScript, Web & Mobile
IndustryTechnology
Speaker Lisa Gringl
The bigger a project gets, the more important communication and consistency across...
Slides
Spectrum of Testing & Research
DisciplinesUser Experience, User Research
TopicsAgile, Communication, Design Strategy, Design Thinking, Teamwork
Speaker SuAnne Hall
When do we research & test? When don't...
VideoGeneral Info
Design Thinking: Strategic Creativity at Work
DisciplineUser Research
TopicsBusiness Design, Design Thinking, Teamwork
IndustryTechnology
Speaker Lara Hanlon
What do those statements mean exactly? And how can you use design thinking in your...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them