In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Melina McLarty from VMware discusses the design process used to solve a common a...
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DisciplineEngineering
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Meri Williams, CTO of a healthcare startup, talks about stealing lessons from...
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Why I’m an architect that designs for social impact, not buildings
DisciplineArchitecture
TopicsCommunity, Culture, Diversity & Inclusion, Innovation, Social Innovation
IndustryHealthcare
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A talk about making the imperative of architecture to be more than creating better buildin...
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