In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Kat Zhou on speaking to motivate impactful change
DisciplineInteraction Design
TopicsDesign Strategy
IndustryTechnology
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As part of #WTDSpeakerStories, Women Talk Design spoke with Kat Zhou about her...
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TopicsDesign Strategy, Methodology
Speaker Stéphanie Walter
Card sorting is a great tool to help you organise website content and structure....
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How to Create & Use UX Personas
DisciplinesUser Experience, User Research
TopicsMethodology
Speaker Kyle Soucy
This course covers how to create and use UX personas. It was created for EBSCO...
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