In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Shaping the Customer Experience
DisciplinesUser Experience, User Interface
TopicsCommunication
Speaker Bibiana Nunes
In this talk, Bibiana explains what parts of the shopping experience she was able to...
VideoGeneral Info
20 Ways to Say ‘No’
DisciplinesProduct Design, User Experience
TopicsCareer, Communication, Leadership, Management & Strategy, Teamwork
Speaker Andrea Neuhoff
Twenty different ways to say “no” to an idea, a project, your mom, and so on....
Slides
Adjusting UX Research for Agile
DisciplinesUser Experience, User Research
TopicsAgile, Design Thinking
Speaker Amanda Stockwell
Agile software development practices continue to dominate organizations and user...
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