In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
Discover More Talks
More talks
VideoGeneral Info
We’re all Designers: Encouraging Collaboration in Design Without Forming a Committee
DisciplineProduct Design
TopicsTeamwork
Speaker Cat Small
Product design and development often involves many people of different roles who...
VideoGeneral Info
A Practical Type of Empathy
DisciplinesUser Experience, User Research
TopicsDesign Strategy
Speaker Indi Young
Perhaps only 20% of real-life thinking is represented by the numbers and the...
Slides
Applying a Five-Phased Credible Approach to Qualitative Research
DisciplinesUser Experience, User Research
TopicsPolicy
IndustryGovernment
Speaker Meena Kothandaraman
Meena Kothandaraman from twig+fish will review a case study that involved...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them