In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
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Lesson learned: looking at more than one metric to inform your designs
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As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Designing for business goals isn't incompatible to delighting your users. In this...
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Designing Products Scaling Human Experiences
DisciplineProduct Design
TopicsDesign Strategy
Speaker Samihah Azim
At Girl Geek X "Elevate" conference, Samihah Azim (Product Designer, Lyft) discusses...
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UX In Mixed Reality
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TopicsAR/VR
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Considerations to take when thinking about the user experience in spatial...
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