In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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How Diverse Teams Elevate Creativity – AdobeMax
DisciplinesGraphic Design, Product Design, User Experience
TopicsCulture, Diversity & Inclusion
IndustriesAdvertising, Arts & Entertainment, Technology
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Now is the time to address issues of diversity, equality, and inclusion in the workplace....
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Cómo utilizar los principios de Design Thinking para mejorar tu UX y tu marketing
DisciplineUser Interface
TopicsDesign Thinking
Speaker Piccia Neri
Esta charla te mostrará cómo utilizar las 5 etapas del proceso de Design Thinking ...
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Structuring Content to Empower Users
DisciplinesContent Strategy, Information Architecture, User Experience
TopicsCommunication, Design Systems, Ethics, Taxonomy, Web & Mobile
IndustryTechnology
Speaker Lisa Maria Marquis
The way you organize your web content changes the way users can find it, understand...
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