In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
VideoGeneral Info
Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
Discover More Talks
More talks
VideoSlidesGallery
I’m sorry. I can’t. Don’t Hate Me: The Post-It Breakup
DisciplinesUser Experience, User Research
TopicsTeamwork
Speaker Kyle Soucy
I know, I know. UX researchers are supposed to be in love with their post-it notes...
VideoGeneral Info
Identify and Validate Your Riskiest Assumptions
DisciplineUser Experience
TopicsLean, Product Development
Speaker Laura Klein
Learn how to identify the assumptions that are most likely to kill your...
Video
Let’s put the user back in UX
DisciplinesUser Experience, User Research
TopicsBusiness Design, Design Strategy, Design Thinking
IndustryTechnology
Speaker Sarah Doody
Your best advantage is to build what people want, not what you hope they need. ...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them