In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
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Lesson learned: looking at more than one metric to inform your designs
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As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
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UX, collaboration and "listening to the customer" have increasingly become a standard...
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IndustryTechnology
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When technology firms started publishing diversity reports five years ago, the...
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I Want My Data
DisciplineArt
TopicsData
IndustryArts & Entertainment
Speaker Laurie Frick
I’m a data artist exploring the bumpy future of data captured about us. We’re...
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Weighing the Impact of Great Design
DisciplinesProduct Design, User Experience
TopicsDesign Strategy, Ethics, Sustainability
Speaker Lis Hubert
Great design is everywhere. In a world that’s gone digital its impact is vast. The...
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