In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Data, Beauty and Action
DisciplinesArt, Back-end Engineering, Engineering, Front-end Engineering
TopicsCulture, Data
IndustriesArts & Entertainment, Education, Technology
Speaker Omayeli Arenyeka
Gallatin seniors share inspiring stories that developed from their academic...
VideoGeneral Info
Sometimes you lose, every time you learn.
DisciplineProduct Design
TopicsDesign Strategy, Design Thinking, Ethics, Leadership, Storytelling, Teamwork
Speaker Sarah Aylmer
As designers we're exposed to situations that are outside of our control, how do we deal?...
VideoGeneral Info
Designing Consent: Using UI to Mitigate Harassment in Social Networks
DisciplinesUser Experience, User Interface
TopicsSocial Networks
Speaker Caroline Sinders
“Designing Consent” is a talk about how design and UI can be used to stymy and...
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