In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Designing Products Scaling Human Experiences
DisciplineProduct Design
TopicsDesign Strategy
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At Girl Geek X "Elevate" conference, Samihah Azim (Product Designer, Lyft) discusses...
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Anticipatory design and the future of experience
DisciplinesUser Experience, User Research
TopicsEthics, Innovation
Speaker Sarah Doody
What’s the balance between making decisions on behalf of users vs. advising them?...
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Inclusive content, ethical tech, and you
DisciplinesContent Strategy, Product Design, User Experience
TopicsDiversity & Inclusion, Ethics
IndustryTechnology
Speaker Sara Wachter-Boettcher
Sara Wachter-Boettcher takes a look at how the tech industry’s culture has led to...
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