In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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DisciplineGame Design
TopicsInnovation
Speaker Amy Jo Kim
Learn how to use Game Thinking to innovate smarter and drive deep engagement from the...
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DisciplinesContent Strategy, Information Architecture, Interaction Design, User Experience, User Interface, User Research
TopicsDesign Strategy, Design Thinking, Entrepreneurship, Innovation, Leadership, Management & Strategy, Service Design, Teamwork, Web & Mobile
IndustriesMarketing, Technology
Speaker Tamara Adlin
Personas? Been there, done that, still love them. Let's create a custom talk....
VideoGeneral Info
Sins of a UX Researcher
DisciplineUser Research
TopicsCareer, Storytelling
Speaker Kyle Soucy
Let’s face it; while moderating a usability test or research study even the most...
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