In this session, we discussed how UX/Product and Analytics teams can work together to understand user behavior by examining the relationships between specific KPIs and doing advanced analysis of behavioral patterns using machine learning. We talked about why UX/design researchers would want to take this approach to researching user behavior, how Machine Learning is used to analyze user behavior, and the pros and cons of using this method.
More Talks by Stephanie
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Lesson learned: looking at more than one metric to inform your designs
TopicsData, Design Strategy
As a designer in ecommerce, it's tempting to try to find that one customer metric to...
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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Creative Courage
DisciplineArt
TopicsCareer, Creativity, Leadership
Speaker Yiying Lu
In this session, Yiying talks about Creative Courage and showcases her creative...
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Identify and Validate Your Riskiest Assumptions
DisciplineUser Experience
TopicsLean, Product Development
Speaker Laura Klein
Learn how to identify the assumptions that are most likely to kill your...
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Empowering Product Growth With A Design System
DisciplinesDesign Operations, Product Management, User Experience
TopicsDesign Strategy, Design Systems, Leadership, Web & Mobile
Speaker Rayana Verissimo
How a Design System helps products grow and scale in a consistent manner....
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