As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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25 Years of the Web Team
DisciplineContent Strategy
TopicsCommunication, Teamwork, Web & Mobile
Speaker Lisa Welchman
It’s hard to believe that the World Wide Web just turned 25 and even harder to...
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Adjusting UX Research for Agile
DisciplinesUser Experience, User Research
TopicsAgile, Design Thinking
Speaker Amanda Stockwell
Agile software development practices continue to dominate organizations and user...
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Experience Design for IoT Security: Inspiration from Building Architecture
DisciplinesArchitecture, User Experience
TopicsCulture, IoT, Security
IndustryTechnology
Speaker Ame Elliott
There is a tremendous design opportunity in making the user experience of Internet of...
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