As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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DisciplineImmersive Experience Design
TopicsDiversity & Inclusion
IndustriesMarketing, Technology
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TopicsCommunication, Social Networks
IndustryTechnology
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Kat Zhou on speaking to motivate impactful change
DisciplineInteraction Design
TopicsDesign Strategy
IndustryTechnology
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As part of #WTDSpeakerStories, Women Talk Design spoke with Kat Zhou about her...
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