As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Accessible Design and Development 101
DisciplinesFront-end Engineering, Product Design, User Experience, User Interface
TopicsAccessibility, Design Thinking
Speaker Anna Cook
With digital products becoming increasingly integral to our lives, how can designers...
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Writing Story for Video Games: Non-Linear Narratives
DisciplineGame Design
TopicsStorytelling
IndustryTechnology
Speaker Rayna Anderson
Best practices for writing for video games...
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Designing a Design System
DisciplinesBrand, Design Operations, User Experience
TopicsCSS, Design Strategy, Design Systems
IndustryTechnology
Speaker Jina Anne
Product design for web and mobile is evolving at a fast pace. As the range of devices...
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