As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Designing the future of Augmented Reality
DisciplinesProduct Design, User Experience, User Research
TopicsAR/VR, Business Strategy, Design Thinking, Web & Mobile
IndustriesAdvertising, Education, Technology
Speaker Carina Ngai
Beyond visual effects and entertainment, can AR be more utilitarian such as visual search?...
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Nanobot Murals + Your Data = Immune Boost
DisciplineArt
TopicsData
IndustryArts & Entertainment
Speaker Laurie Frick
We’re halfway thru the decade when humans shift from mysterious beings – to big...
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I’m sorry. I can’t. Don’t Hate Me: The Post-It Breakup
DisciplinesUser Experience, User Research
TopicsTeamwork
Speaker Kyle Soucy
I know, I know. UX researchers are supposed to be in love with their post-it notes...
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