As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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How to Use an Ideas Folder
DisciplineProduct Design
TopicsCommunication
IndustriesAdvertising, Marketing
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How to using a dedicated folder for ideas. This can help you with any large effort,...
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Defining Our Profession, Defining Ourselves
DisciplinesBrand, Content Strategy
TopicsCareer
Speaker Margot Bloomstein
Content strategy is continuing to evolve as a discipline. Our evolution makes sense:...
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Toward Research Literacy
DisciplineUser Research
TopicsMethodology
Speaker Veronica Erb
Research isn’t a set of methods. It’s our dynamic process for understanding. In...
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