As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Work With What You Have
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TopicsCareer, Leadership
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As practitioners, we’re faced with constant change – changing requirements,...
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Human Interactions: Physical and Virtual
DisciplinesArchitecture, User Experience
TopicsCulture
Speaker Stephanie Akkaoui Hughes
Architecting Interaction explores designing for interaction through space. Space, a...
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Designing your Product Vision
DisciplinesBusiness, Product Design, User Experience
TopicsDesign Strategy, Design Thinking, Product Development
IndustriesEducation, Technology
Speaker Carina Ngai
Introducing new design methodology called scenario planning to design product vision...
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