As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Data Sketches: A Year of Exotic Data Visualizations
DisciplinesArt, Front-end Engineering
TopicsData, Visual Thinking
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Sharing lessons on data, sketching & coding an elaborate data visual every month...
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Change the product-making DNA of the Organization
DisciplinesUser Experience, User Research
TopicsLeadership, Service Design
IndustryNonprofit
Speaker Leisa Reichelt
Leisa Reichelt, Head of User Research, UK Government Digital Service highlights the...
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Caring Systems: Documentation as care
DisciplineUser Experience
TopicsCommunication, Design Systems, Teamwork
Speaker Amelia Abreu
All humans require care. Writing and maintaining documentation is a form of care:...
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