As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
VideoGeneral Info
Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Culture Design
DisciplineUser Experience
TopicsCulture, Leadership, Teamwork
Speaker Alla Weinberg
Have you ever heard the saying ‘culture eats strategy for breakfast’? If you’ve...
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When algorithms fail in our personal lives
DisciplinesArt, User Experience, User Research
TopicsCulture, Social Networks
Speaker Caroline Sinders
“Social Media Break Up Coordinator“ is a performance art piece and lecture...
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Speaker and panelist: Building The Commons Event Hosted by Design For America and Linkedn
DisciplinesContent Strategy, Design Operations, Product Design
TopicsEthics, Methodology, Product Development
Speaker Stephanie Lucas
I was privileged to give a brief talk about LinkedIn's framework for building trust...
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