As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Gamification is a buzzword in business these days. Organizations are turning to...
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TopicsCommunication, Culture
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Branding advice for corporations and startups doesn’t work for service-oriented...
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TopicsDesign Strategy, Leadership
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Designers fall in love with the things they design: flows, wireframes, journey maps...
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