As a designer in ecommerce, it’s tempting to try to find that one customer metric to inform what you should focus on in your design. However, I argue that no one metric can be truly understood in isolation; reviewing multiple metrics together is how you truly begin to understand customer behavior.
More Talks by Stephanie
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Design Ethics: Inclusivity in the Design Process
TopicsDesign Strategy, Design Thinking, Diversity & Inclusion
UX, collaboration and "listening to the customer" have increasingly become a standard...
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KPIs in Context: Working with Analytics to Better Understand User Behavior
TopicsData, Design Strategy
In this session, we discussed how UX/Product and Analytics teams can work together to...
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Expose UX | User Experience Web Series | S02E04
DisciplineUser Experience
TopicsEntrepreneurship, Leadership
Speaker Kate Rutter
Watch UX experts Pabini Gabriel-Petit, Kate Rutter, and Indi Young dig deep into My...
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Architecting Interaction
DisciplineArchitecture
TopicsCulture
Speaker Stephanie Akkaoui Hughes
Stephanie is part of a new breed of young visionary architects, who operate beyond...
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Writing Story for Video Games: Non-Linear Narratives
DisciplineGame Design
TopicsStorytelling
IndustryTechnology
Speaker Rayna Anderson
Best practices for writing for video games...
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