Market Research meets user experience: emerging methods for evaluating and improving customers’ online experiences

Presented at the Qual360 conference on 18-19 January 2012 in Milan, Italy.

More Talks by Kathi

Slides

Keep Your Friends Close and Your Enemies Closer: Using Competitors to do Better UX Research

TopicsDesign Strategy, Methodology, Web & Mobile

There are many ways to solve a design problem, but only so much time for testing and...

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Congratulations, you're getting users to come to your site or download your product!...

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Bankrupting Gamification – When a Method Becomes Mythologised by Dr Karen Cham

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Bankrupting Gamification – When a Method Becomes Mythologised

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Speaker Karen Cham

I have 23 years experience in human centred digital transformation design; I design...

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