The Secrets Data Won’t Tell You

It’s become standard to lean on quantitative, experiment-driven design, especially when decisions must be made quickly and with very little time and resources. But this method often only reveals surface-level themes and not much about your users’ true intentions. In this onboarding case study, Vicki will walk you through how we learned to design using intuition, blending science and design research to create a solution that met our users’ needs.

More Talks by Vicki

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Ready for the World

TopicsCreativity, Illustration

Many of us are carrying around a pet project – a creative idea that has yet to be...

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Finding Umami

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Nowadays, many companies consider themselves “mission-driven” yet important...

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Collaboration, Inclusion, and Teamwork Panel

TopicsCommunity, Culture, Diversity & Inclusion, Teamwork

This Connecting Things gathering is a panel discussion on the importance of...

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Holistic UX

TopicsDesign Strategy

imgix recently chatted with Jacob Thornton, Vicki Tan, and Bryn Jackson about...

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Ancient Methods for New Interfaces • Vicki Tan & Christine Cha

TopicsDesign Strategy, Design Thinking, Product Development

Meditation has become something that we hear about all the time in the age of digital...

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