This talk dives into the ways in which product teams, in their quest to learn about users, can violate fundamental ethical research principles. It will then provide concrete strategies researchers can use to a) recognize potential ethical violations in their research plans, b) minimize the impact of unethical decisions in the field, and c) promote ethical practices among stakeholders.
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General Info
Stereotyped by Design: Pitfalls in Cross-Cultural User Research
TopicsCulture, Design Strategy, Ethics, Methodology
Today, technologists design for a diverse, globalized world. To reach untapped...

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TopicsEthics, Methodology
Six principles of ethical user research...

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TopicsCulture, Design Strategy, Methodology
Rethinking how to integrate cultural differences in product design...
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IndustryTechnology
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DisciplineImmersive Experience Design
TopicsCareer, Leadership
Speaker Tea Uglow
Tea is the creative director of Google Creative Lab in Sydney, after working at the...
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