Ovetta Sampson

Ovetta Sampson headshot Ovetta Sampson is a tech industry professional who strives to amplify the beauty of humanity with design while avoiding practices that exploit its fragility. She has more than a decade of experience, working in multiple industries to innovate with various technologies including machine learning and artificial intelligence, IoT, AR/VR. She’s spent more than a decade designing and creating enterprise software solutions for companies all over the globe. Having led several multidisciplinary teams and organizations at global companies such as IDEO, Microsoft and Google, Ovetta’s expertise is in taking the deep understanding of engineering, product management and design and creating transdisciplinary practices, policies and teams that produce better, more human-centered products, platforms and services. She has a background in journalism, psychology, history and anthropology and, of course, equity and social justice and uses this foundation in her design practice. She currently is the Director of UX, Core ML at Google LLC. As a Principal Creative Director at Microsoft, Ovetta worked with a team of talented researchers, designers and engineers which works with large-scale customers to visualize a clear path to digital transformation that starts in the now and builds towards the future. An IDEO alumna, Ovetta’s sweet spot is the intersection of humanity, business and technology. She uses a variety of research, design and engineering methods to inspire innovation in various industries including, mobility, retail, service, insurance and health care.  She also specializes in envisioning human-centered experiences for future technologies. Combining her M.S. in Computer Science (HCI) with her BA in Communications, Ovetta spends most of her time helping people visualize humanity’s future and how to ethically and with compassion serve people through digital and intelligent products. When not working or teaching, Ovetta is swimming, biking and running, in exotic locales, and occasionally, doing these races called Ironmans.

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