Toward a More Perfect Union

Pitched a research trip to senior leadership only to be denied in favor of “data-driven insights?” In the middle of a research share when a client questions the number of people in the qualitative study? Gulf between UX Research teams and data scientists at your organization seen too wide to overcome?

At this talk, Ovetta shares practical strategies and activities you can use to transform an organization that’s “drunk on data,” into one that realizes the value of marrying data science work with qualitative research.

Leading efforts at IDEO to marry design research and data science practices, Ovetta offers a step-by-step guide for research leaders to close the gap between these two practices in your organization for better design.

Learn the major challenges to integrating data science work with UX Research and how to address them, including how to bring along key stakeholders, what knowledge gaps to bridge, and how to build your team’s skills so researchers can go beyond mixing methods to actually influencing how data science work is done. You’ll leave this talk with a plan to create positive change within your company. You’ll also find ways to garner support for UX Research as a pathway to address the ethical pitfalls that can befall data science work.

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