Conducting Field Research for Design Innovation

Ovetta addressing the National Science Foundation

The National Science Foundation Convergence Accelerator program seeks to identify areas of research where investment in convergent approaches – those bringing together people from across disciplines, united to solve problems – have the potential to translate to high-benefit results and advance ideas from concept to deliverables. NSF partnered with IDEO to help scientists advance their ideaas with Design Thinking.

This is a talk I gave to potential grantees on how to conduct design research and user research for their product design. It’s a 101 on Design Research that is applicable to all new product designers who are not well versed in user experience.

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