Rittika Basu

Rittika is the Senior Visual Designer at Merkle, a Dentsu Company. With 6+ years of experience, Rittika is an awarded designer, innovator and imaginer. She believes ‘Good Design’ is a service/product that solves problems, improves lifestyle and enhances user satisfaction through innovative as well as optimistic intervention. Currently, she is the Visual Designer at Merkle – A Dentsu Company on connected commerce, CXM, design systems and service design. She was selected as an Erasmus student to ÉSAD de Reims, France based on her academic merit. She is the recipient of the OCADU Dean scholarship and pursued her Master of Design (M.Des) degree from OCAD University, Toronto. Her expertise lies in Accessibility design, research literature, gerontological designs, design systems, HCI and she is a gerontechnology aficionado.

She is a member of ‘Women talk Design’ and a design mentor at UMO Design. Formerly, she has worked for Walt Disney, Toshiba, Govt. of Canada, OCAD University and Total SA across India, Canada and France in domains like technology, healthcare, data analytics, consumer merchandise and academia. She is a certified Level 1 – Adobe Creative Educator. Additionally, she is the co-author of two research papers presented at the HCI International 2021 conference (Washington DC) and at Data Echo Culture event by Synapse C (Québec). They are published in ResearchGate, Google Books, WHO and SpringerLink. She spoke at Talk UX Conference, in Tokyo and the UXDX series, APAC region. She is an upcoming keynote speaker and presenter at ConveyUX, Seattle 2023.

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