Rosenfeld Media, ConveyUX – Seattle & WomenTech Global Conference

Older adults are an integral part of any family, community and country. They can provide knowledge, experience, support and love to younger family members and friends. However, we often observe our grandparents struggling with smartphones and computers. In 2015 according to Pew Research Center, 11% of older adults do not feel confident when using modern electronics. The objective of this talk is to promote digital literacy, bridge the digital divide, empower as well as build confidence among older adults and elderly netizens. Additionally, embracing technology will help in reducing technophobia and computer anxiety among older adults who lack computer literacy skills.

The talk highlights the importance of creating more gerontechnology, which refers to digital tools and devices that are specially designed and curated for elderly users, the term itself is a portmanteau of gerontology and technology. There is an emerging need to understand Gerontological design, which is a design discipline that utilizes the knowledge of gerontology and design research methodologies to create products and services with the intention to help the older population. Gerontechnology is created with a unique infrastructure that will promote healthy ageing and the functional and psycho-emotional needs of older patients. WHO defines healthy ageing as “the process of developing and maintaining the functional ability that enables well-being in older age”.

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