Ruth is a design strategist, digital product designer, and a practical dreamer that focuses on product innovation across devices, input methods and platforms. She spent the last ten years in Microsoft working in an innovation lab, on a strategy team, and now on future experiences in Office. In addition, she lectures at the HCDE department in the University of Washington, Seattle. Before Microsoft Ruth co-founded a digital product design agency in Tel-Aviv, was the corporate art director of a startup, worked for Nokia in Helsinki, freelanced in London, and earned her Interaction Design Master degree from IDII in Italy. She’s interested in the interplay between society and technology, and the ways in which people appropriate technology in unexpected ways. Ruth explores how existing social interactions and behaviors can be supported or transformed by technology and influence the creation of new products and services.