After nearly 3-decades, veteran design ethnographer Kelly Goto has a sweeping story to tell—a passionate personal journey of engaging with real people and getting to WHY. Come along for the ride and learn how a fishbowl and a missed flight to London allowed her to refocus and envision a new research direction that is poised to shift the UX industry beyond usability forever.
More Talks by Kelly
Slides
Rapid UX Research Cycles
TopicsAgile
Kelly Goto from gotoresearch takes you through the rigorous approach and process...
VideoGeneral Info
Content & Connection: New Approaches to Mobile Ethnography
TopicsWeb & Mobile
Mobile is about connected experiences in context. Kelly Goto highlights new...
VideoGeneral Info
Designing For Lifestyle
TopicsWeb & Mobile
Interactivity is no longer restricted to the web. The methods we use to reach one...
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Video
Empathy Cannot Be Automated
DisciplineUser Experience
TopicsRobotics & AI
Speaker Jenn Downs
Humans have been trying to automate tasks since the beginning of time; it's part of...
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Zombies All Look the Same: Using Identity-Based Content Strategy to Stand Out
DisciplineContent Strategy
TopicsCommunication
Speaker Melissa Eggleston
Content marketers must understand how identity problems often lead to communication...
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Understanding Client Dynamics
DisciplinesUser Experience, User Research
TopicsBusiness Design, Career, Leadership
Speaker Morag Johnston
The stated goal of nearly every digital project is to deliver an outstanding digital...
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