After nearly 3-decades, veteran design ethnographer Kelly Goto has a sweeping story to tell—a passionate personal journey of engaging with real people and getting to WHY. Come along for the ride and learn how a fishbowl and a missed flight to London allowed her to refocus and envision a new research direction that is poised to shift the UX industry beyond usability forever.
More Talks by Kelly
Slides
Rapid UX Research Cycles
TopicsAgile
Kelly Goto from gotoresearch takes you through the rigorous approach and process...
VideoGeneral Info
Content & Connection: New Approaches to Mobile Ethnography
TopicsWeb & Mobile
Mobile is about connected experiences in context. Kelly Goto highlights new...
VideoGeneral Info
Designing For Lifestyle
TopicsWeb & Mobile
Interactivity is no longer restricted to the web. The methods we use to reach one...
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VideoSlides
From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years
DisciplineBrand
TopicsBusiness Design, Business Strategy
Speaker Raffaella Isidori
Today “we are all brands” and as such, we all need to be aware of to manage a brand...
General Info
Be the Voice of Change
DisciplinesGraphic Design, Product Design, User Experience
TopicsCulture, Diversity & Inclusion
Speaker Tasha Lutfi
How to spark change in your organization...
VideoGeneral Info
Beyond the Screen
DisciplineUser Interface
TopicsAR/VR, Culture, Web & Mobile
IndustryTechnology
Speaker Alysha Naples
...
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