After nearly 3-decades, veteran design ethnographer Kelly Goto has a sweeping story to tell—a passionate personal journey of engaging with real people and getting to WHY. Come along for the ride and learn how a fishbowl and a missed flight to London allowed her to refocus and envision a new research direction that is poised to shift the UX industry beyond usability forever.
More Talks by Kelly
Slides
Rapid UX Research Cycles
TopicsAgile
Kelly Goto from gotoresearch takes you through the rigorous approach and process...
VideoGeneral Info
Content & Connection: New Approaches to Mobile Ethnography
TopicsWeb & Mobile
Mobile is about connected experiences in context. Kelly Goto highlights new...
VideoGeneral Info
Designing For Lifestyle
TopicsWeb & Mobile
Interactivity is no longer restricted to the web. The methods we use to reach one...
Discover More Talks
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What does it mean for women to exercise leadership in a male-dominated work environment?
DisciplineBusiness
TopicsDiversity & Inclusion, Leadership
Speaker Beatrice Ungard, Ph.D.
This short presentation debunks four myths about women's leadership and argues that...
VideoGeneral Info
Story Secrets for Understanding and Communicating
DisciplineInteraction Design
TopicsCareer, Communication, Storytelling
Speaker Christina Wodtke
Are you making arguments with cold hard facts and failing? Have you heard that story...
VideoGeneral Info
Gen Z and the Future of Technology
DisciplineUser Research
TopicsCulture, Data
IndustryTechnology
Speaker Pamela Pavliscak
While the rest of us worry whether smartphones are ruining a generation, Generation Z...
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