Kelly Goto is a respected lecturer and keynote speaker in the UX, Service Design and CX communities. Her work spans decades and includes work focused on healthcare, biotech and medical device space. She is passionate about using mobile ethnography to focus on real needs, behaviors and solutions.
Kelly founded gotoresearch because of her belief in the power of Service Design to empower lives and fuel innovation. Over the last two decades she has focused her UX research and Ethnography towards this goal; working with clients such as Netflix, Citrix, Hyundai and Sony to meet the real needs of real people.