In this talk, we will talk about shaping the vision to solve for Uber’s riders needs at the Airport environment via connecting the Digital and Physical. We will cover the research insights that informed the team to build and shape our vision and how we made it a reality – working cross-collaboratively, diving into 3 real-world examples in solving for those customer needs – from Airport kiosk in Toronto, Wayfinding in Seattle and zero wait pickup in Portland
More Talks by Dana
VideoGeneral Info
Simplifying complex interactions @ Convey UX
TopicsInnovation
Speaker @ Convey UX conference 2015 “Simplifying complex...
General Info
Dana Bright on Radio Button podcast
TopicsLeadership
Dana Bright has worked at Google, Uber and today she runs a Facebook design team. In...
Discover More Talks
More talks
The Ethical Researcher Checklist
DisciplineUser Research
TopicsEthics, Methodology
Speaker Alba Villamil
Six principles of ethical user research...
VideoSlidesGallery
Hacking the Visual Norm
DisciplinesArt, Front-end Engineering
TopicsData, Visual Thinking
Speaker Nadieh Bremer
How to go beyond the default in visualizing data to create more effective charts...
VideoGeneral Info
Exploring the Future of Healthcare with Strategic Foresight
DisciplinesBusiness, Engineering, Product Design
TopicsBusiness Strategy, Creativity, Innovation, Product Development
IndustryHealthcare
Speaker Heather Benoit
Technology is changing rapidly. Concepts that were once mainstays of science fiction...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them