Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don’t want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You’ll learn strategic approaches for defining meaningful content problems in your organization—and solving them one at a time.
More Talks by Sara

VideoGeneral Info
Inclusive content, ethical tech, and you
TopicsDiversity & Inclusion, Ethics
Sara Wachter-Boettcher takes a look at how the tech industry’s culture has led to...

VideoGeneral Info
Everybody Hurts: Content for Kindness
TopicsCulture, Diversity & Inclusion
We all want interfaces that feel human—where the content is friendly and everything...

VideoGeneral Info
Design for Real Life
TopicsAccessibility, Culture
We can’t always predict who will use our products, or what emotional state...

VideoGeneral Info
Technically Wrong: Sexist Apps, Biased Algorithms, & Other Threats of Toxic Tech
TopicsAccessibility, Culture, Diversity & Inclusion
A revealing look at how tech industry bias and blind spots get baked into digital...
Discover More Talks
More talks
VideoGeneral Info
How Uber Designs for the Future of Transportation
DisciplineUser Experience
TopicsService Design, Social Innovation
IndustriesAutomotive, Technology
Speaker Molly Nix
Nine key take-aways from the launch of the Self-Driving Uber....

VideoGeneral Info
Auditing Websites for Accessibility
DisciplinesProduct Design, User Experience, User Interface
TopicsAccessibility, Design Systems, Design Thinking
Speaker Anna Cook
Accessibility audits are a powerful tool for communicating actionable improvements...

Slides
Content Strategy for Slow Experiences
DisciplineContent Strategy
TopicsCommunication, Storytelling
Speaker Margot Bloomstein
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them