Melissa is an independent UX consultant specializing in research and design. In 2020, she founded Birdall to help B-corps and other purpose-driven organizations reach their target audiences. She has a specialty in trauma-informed design.
She has been working in the UX and content strategy field for more than 10 years.
Previously she led the UX effort at the sports tech start-up Teamworks in Durham, North Carolina, USA. Prior to that role, she consulted on UX and content projects across the US for five years. She helped small startups in the American Underground, called the “startup capital of the South,” as well as large organizations such as the Bill & Melinda Gates Foundation.
Melissa has also worked for Lenovo, Bloomberg News, and Duke University. She has a Master’s degree in Visual Communication from the University of North Carolina in Chapel Hill. Since 2019 Melissa has taught courses to graduate students at her alma mater.