Melissa is an independent UX consultant specializing in research and content strategy. She works with companies and non-profits of all sizes in the US and in Europe. She is always seeking to help B-corps and other purpose-driven organizations reach their target audiences.
In 1997, she wrote her first online stories about soccer and violated all the rules we now know about writing for the web.
Previously she led the UX effort at the sports tech start-up Teamworks in Durham, North Carolina, USA. Prior to that role, she consulted on UX and content projects across the US for five years. She helped small startups in the American Underground, called the “startup capital of the South,” as well as large organizations such as the Bill & Melinda Gates Foundation.
Melissa previously worked for Lenovo, Bloomberg News, and Duke University. She has a Master’s degree in Visual Communication from the University of North Carolina in Chapel Hill. Since 2019 Melissa has taught courses to graduate students at her alma mater.