Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
VideoGeneral Info
Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
VideoGeneral Info
What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Your Mobile Strategy Can’t Be HTML5
DisciplineUser Experience
TopicsHTML, Web & Mobile
Speaker Theresa Neil
Earlier this month, I presented an updated talk on Mobile Strategy for Servoy. This...
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Content Strategy: In-House vs. Agency
DisciplineContent Strategy
TopicsCareer
Speaker Natalie Dunbar
This is the CS event you've been wanting all year! If you're a content strategist,...
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The Age of the Connected Customer
DisciplinesUser Experience, User Research
TopicsData
Speaker Sara Ortloff Khoury
Join us for a glimpse of what Walmart envisions as the shopping experience for...
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