Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
VideoGeneral Info
What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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UX Consulting Panel
DisciplineUser Experience
TopicsCareer
Speaker Eva Kaniasty
Have you ever dreamed of living the consultant lifestyle? So have we. That’s why...
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Use Your Words: Why You Should Write About Your Work
DisciplineUser Experience
TopicsCareer, Communication, Community
IndustryTechnology
Speaker Lisa Maria Marquis
Too often, we leave writing about our work to the "experts"—big, accomplished names...
VideoGeneral Info
What’s Your Problem? Putting Purpose Back into Your Projects
DisciplineUser Experience
TopicsCareer
Speaker Whitney Hess
“What do you do?” has become the standard opening line for getting to know...
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