Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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DisciplineFront-end Engineering
TopicsAccessibility, Culture, Design Systems, Teamwork
IndustryTechnology
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A walk down memory lane, reflecting on how Slack Kit, Slack's product design...
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Designing Emotionally Intelligent Machines
DisciplineImmersive Experience Design
TopicsAR/VR, IoT, Robotics & AI, Voice UI
IndustryTechnology
Speaker Pamela Pavliscak
Machines are gaining in IQ, but they still have a low EQ. That's about to change....
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Org Design for Design Orgs
DisciplineDesign Operations
TopicsLeadership, Teamwork
Speaker Kristin Skinner
How do you stay flexible as a design leader when the plan always changes? Kristin...
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