Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
VideoGeneral Info
What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
VideoSlides
Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Race to the Top: Building Skyscrapers and Design Teams that Soar
DisciplineUser Experience
TopicsLeadership, Teamwork
IndustryTechnology
Speaker Alissa Briggs
In this talk, you’ll learn how skyscrapers get built and apply these lessons to...
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Enterprise UX Storytelling Session
DisciplineUser Experience
TopicsDiversity & Inclusion, Storytelling, Teamwork
Speaker Audrey Crane
8 leading design experts trade stories of success, failure, and everyday frustrations....
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Secrets of Great UX: Keyhole Impact for Better Product Experiences
DisciplinesContent Strategy, User Experience, User Interface, User Research
TopicsBusiness Strategy, Communication, Design Strategy, Design Thinking, Management & Strategy, Product Development
IndustriesTechnology, Telecommunications
Speaker Ilona Posner
All product teams have good intentions, but some products still end up failing users....
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