Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Adobe Live: Day Two
DisciplinesContent Strategy, User Experience
TopicsDesign Strategy, Design Systems, Design Thinking, Service Design
IndustryTechnology
Speaker Brittney Urich
I hosted Adobe Live for two days. I designed a mobile app and answered viewer questions....
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Beyond Gamification: Lessons from Game Design for Engaging Users
DisciplinesGame Design, User Experience
TopicsDesign Strategy
Speaker Catt Small
When UX designers think of techniques that have been borrowed from game design,...
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7 Things I Didn’t Expect About Agile Content Development
DisciplineContent Strategy
TopicsAgile, Leadership, Service Design
IndustryTechnology
Speaker Meri Williams
Meri has managed teams at Procter and Gamble and recently at the Government Digital...
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