Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
VideoGeneral Info
What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Strategic Writing for UX – UX New Zealand
DisciplineContent Strategy
TopicsDesign Strategy, Methodology, Product Development
Speaker Torrey Podmajersky
See how UX writing fits into design systems to meet user + business goals and make impact...
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UX Fluency for a better Front End
DisciplineFront-end Engineering
TopicsTeamwork
Speaker Monika Piotrowicz
Many teams may have a front end developer among their ranks, but besides a title or...
VideoGeneral Info
What’s Your Problem? Putting Purpose Back into Your Projects
DisciplineUser Experience
TopicsCareer
Speaker Whitney Hess
“What do you do?” has become the standard opening line for getting to know...
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