Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
VideoGeneral Info
The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Easy and Affordable User-Testing
DisciplineUser Research
TopicsProduct Development
Speaker Ida Aalen
It’s not difficult to find anyone that agrees that user testing is a good idea. But...
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What does it mean for women to exercise leadership in a male-dominated work environment?
DisciplineBusiness
TopicsDiversity & Inclusion, Leadership
Speaker Beatrice Ungard, Ph.D.
This short presentation debunks four myths about women's leadership and argues that...
VideoGeneral Info
Identify and Validate Your Riskiest Assumptions
DisciplineUser Experience
TopicsLean, Product Development
Speaker Laura Klein
Learn how to identify the assumptions that are most likely to kill your...
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