Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Physical Storyboarding
DisciplineUser Experience
TopicsMethodology, Service Design
Speaker Sarah Fathallah
How can we make storyboarding more participative and collaborative?...
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Using Established UX Design Techniques and Visual Enhancements to Redesign an Enterprise Mobile App and Improve Employee Productivity and Engagement
DisciplinesProduct Design, User Experience, User Interface, User Research
TopicsWeb & Mobile
IndustryTechnology
Speaker Soo Yun Kim
Presentation at AHFE international conference in Washington DC on July...
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Employee tools don’t have to suck! How REI upleveled their retail service design through user research
DisciplinesUser Experience, User Research
TopicsData, Web & Mobile
Speaker Catherine Dubut
In an industry rife with outdated technologies, retailers face challenges balancing...
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