Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
VideoGeneral Info
The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Defining Our Profession, Defining Ourselves
DisciplinesBrand, Content Strategy
TopicsCareer
Speaker Margot Bloomstein
Content strategy is continuing to evolve as a discipline. Our evolution makes sense:...
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Weighing the Impact of Great Design
DisciplinesProduct Design, User Experience
TopicsDesign Strategy, Ethics, Sustainability
Speaker Lis Hubert
Great design is everywhere. In a world that’s gone digital its impact is vast. The...
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Transform Your Email Strategy With Design Leadership
DisciplineInteraction Design
TopicsLeadership, Service Design
Speaker Andrea Mignolo
When a company embraces good design it permeates not only the product but the entire...
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