Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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[Re] Creating Your Career in Architecture
DisciplineBusiness
TopicsCareer
Speaker Laura Weiss
Practice Disrupted, Episode #007: How do people use an architectural education and...
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Before You Use Lorem Ipsum
DisciplinesContent Strategy, Information Architecture, User Experience
TopicsDesign Strategy, Design Thinking
IndustryTechnology
Speaker Lola Salehu
In this session, Lola Salehu shows us how we can get comfortable with Content Strategy....
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Be the Voice of Change: How to spark change in your organization
DisciplinesGraphic Design, Product Design, User Experience
TopicsCulture, Diversity & Inclusion
IndustryTechnology
Speaker Tasha Lutfi
Don't just talk about it...be about it! Learn how to spark the change you want!...
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