Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Designing Mobile Apps
DisciplineUser Experience
TopicsWeb & Mobile
IndustryEducation
Speaker Anna Cook
Learn how to design and prototype mobile apps! This session will provide you with...
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Digital Strategies from the Obama Presidency
DisciplineBrand
TopicsDesign Strategy
IndustryGovernment
Speaker Ashleigh Axios
Ashleigh Axios, formerly the Creative Director and a digital strategist in the White...
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Applying qualitative research processes to government initiatives
DisciplinesUser Experience, User Research
TopicsCommunication, Data, Storytelling
IndustryGovernment
Speaker Meena Kothandaraman
The Mayor’s Housing Innovation Lab (Housing iLab) was tasked with creating...
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