Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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Trauma-informed Design
TopicsDiversity & Inclusion, Web & Mobile
What might a trauma-informed website look like? Let's help not harm others in our designs....
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Rock the Boat, Baby! The Art of Saying No
DisciplinesBusiness, Design Operations, Graphic Design, Industrial Design
TopicsBusiness Design, Communication, Entrepreneurship, Leadership, Management & Strategy
Speaker Emily Cohen
Learn how to identify opportunities to push back and say no more effectively...
VideoSlidesGallery
I’m sorry. I can’t. Don’t Hate Me: The Post-It Breakup
DisciplinesUser Experience, User Research
TopicsTeamwork
Speaker Kyle Soucy
I know, I know. UX researchers are supposed to be in love with their post-it notes...
VideoGeneral Info
The Haunted Mansion Ghost Post: Designing Immersion Beyond Location
DisciplinesArt, Interaction Design, Product Design
TopicsStorytelling
Speaker Sara Thacher
“We thought, why does the fun have to end when you leave our parks?” said Sara...
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