Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
VideoGeneral Info
The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Story Secrets for Understanding and Communicating
DisciplineInteraction Design
TopicsCareer, Communication, Storytelling
Speaker Christina Wodtke
Are you making arguments with cold hard facts and failing? Have you heard that story...
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UX without UI: a case study for adidas Mexico
DisciplinesUser Experience, User Interface
TopicsCommunication
Speaker Bibiana Nunes
How to shape experiences without being able to change the visual...
VideoGeneral Info
It’s Our Research Interview (Kim Goodwin)
DisciplinesUser Experience, User Research
TopicsTeamwork
Speaker Kim Goodwin
An interview with Kim Goodwin about getting stakeholder buy-in for UX research. The...
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