Content marketers must understand how identity problems often lead to communication failures and cause businesses to look like zombies. By learning from case studies and exclusive interviews with companies such as Charles Schwab, discover how to stand out from the crowd using your identity and prevent deadly mistakes.
More Talks by Melissa
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What is Trauma-Informed Design?
TopicsAccessibility
Learn about trauma-informed design for websites and apps. ...
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Website Design with UX in Mind
TopicsAccessibility, Communication, Web & Mobile
Based on usability research and UX principles, we discuss what we know about users in...
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The Zombie Business Cure: Content Strategy for Better Websites
TopicsCommunication
What communication mistakes do organizations make that cause them to be zombie-like?...
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Taking Non-Designers From Healthcare Challenge to Solution in Two Hours
DisciplineUser Experience
TopicsAgile
IndustryHealthcare
Speaker Audrey Crane
Audrey Crane presenting the results of the Lightning Spring Design Challenge at the...
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Talking Back To The Radio
DisciplinesProduct Design, User Experience, User Research
TopicsDesign Thinking, Innovation, Voice UI
Speaker Katie Briggs
Learn how NPR is using design thinking to craft voice-first experiences....
VideoGeneral Info
The rise of the Design Executive Officer
DisciplineUser Experience
TopicsCareer, Leadership
Speaker Maria Giudice
Maria Giudice is the VP of Experience Design at Autodesk and co-author of “Rise of...
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