The Zombie Business Cure: Content Strategy for Better Websites

What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by: – identifying communication problems on the web generally and on your own website – determining your organization’s identity (it’s not the same thing as your brand) – finding consistency in written and visual content with your identity – selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones – getting others on board with this consistency (it’s sometimes like herding cats, I know) We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

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