The need for organizations to make more user-centered decisions, means that research is less mission critical than making sure company-wide insights are gathered. As a panelist I discussed what productive, responsible, and effective research democratization looks like today including how:
- Cross-functional teams can apply research
- Researchers can facilitate insights between users, product and marketing teams to be more effective
- Undemocratising research, is the time vs value delivered worth it to the organization?