Data & Design: Understanding The Relationship To Measure Design Quality

Measuring design experience and design quality is not easy, but as design’s role becomes more blended with technology and business results, the tactical ability to build design’s database of measurability is crucial. Here, I would like to present practical, data-based frameworks that provide a differentiation in measuring subjective versus objective aspects of user experience at scale. Design leaders must prepare for the next frontier of maturity in scaling design teams, and data is part of that adventure.