The Unicorns of China: Divergent Evolution on the Chinese Internet

The Chinese internet remains an abstraction to many outsiders due to technical, cultural, and linguistic barriers, but the stakes of misreading the terrain are rising as China becomes an increasingly important market force. Behind the Great Firewall, China’s social platforms have evolved into an ecosystem that is significantly different from what we are familiar with in the West. How do we dig past both the novelty factor and our own assumptions towards a deeper understanding of these fantastic beasts?