At Girl Geek X “Elevate” conference, Samihah Azim (Product Designer, Lyft) discusses designing products at One Medical and Lyft by considering all sides of the user journey, and balancing their needs with business/product metrics. Startups aim to transform the world, and designers create artifacts visualizing that North Star vision with the users at top of mind. Monitoring the health of the business with the user in mind helps achieve successful, human-centered products along the journey to the North Star.
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