At Girl Geek X “Elevate” conference, Samihah Azim (Product Designer, Lyft) discusses designing products at One Medical and Lyft by considering all sides of the user journey, and balancing their needs with business/product metrics. Startups aim to transform the world, and designers create artifacts visualizing that North Star vision with the users at top of mind. Monitoring the health of the business with the user in mind helps achieve successful, human-centered products along the journey to the North Star.
More Talks by Samihah

General Info
Scaling Human Experiences
TopicsDesign Strategy
Designing for business goals isn't incompatible to delighting your users. In this...
Discover More Talks
More talks
VideoGeneral Info
InVision Design Talk: Creating A Habit of Research
DisciplinesProduct Design, User Experience, User Research
TopicsDesign Thinking, Web & Mobile
Speaker Sarah Doody
Create a cadence of research with these 3 types of research to do each quarter....

VideoGeneral Info
Bringing Your Humanity to Work
DisciplinesUser Experience, User Research
TopicsCareer
Speaker Meena Kothandaraman
How often do we look to what we do at work as being meaningful? As designers and...

VideoGeneral Info
CHANGE WINGS ON THE FLY: HOW WE REPLACED A SYSTEM THAT HANDLES SEVERAL MILLION EURO TURNOVER WITH ZERO DOWNTIME.
DisciplinesProduct Design, User Experience
TopicsDesign Strategy, Design Thinking, Product Development
IndustryFinance
Speaker Tatiana Chernogorova
In October 2019 Diggecard, a Norwegian fintech startup, acquired a UK gift card...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them