At Girl Geek X “Elevate” conference, Samihah Azim (Product Designer, Lyft) discusses designing products at One Medical and Lyft by considering all sides of the user journey, and balancing their needs with business/product metrics. Startups aim to transform the world, and designers create artifacts visualizing that North Star vision with the users at top of mind. Monitoring the health of the business with the user in mind helps achieve successful, human-centered products along the journey to the North Star.
More Talks by Samihah
General Info
Scaling Human Experiences
TopicsDesign Strategy
Designing for business goals isn't incompatible to delighting your users. In this...
Discover More Talks
More talks
VideoGeneral Info
Is it You or is it Them?
DisciplineMotion & Animation
TopicsCommunity
Speaker Elizabeth Grigg
Welcome to my talk on "Is it Me or Is it Them?" This is my first time giving this...
SlidesGallery
Exploring Service Patterns for Social Services
DisciplineUser Research
TopicsService Design
IndustryGovernment
Speaker Genevieve Gaudet
Exploring possibilities for service patterns for eligibility-based public services....
VideoGeneral Info
Practical Empathy
DisciplineUser Research
TopicsLeadership, Teamwork
Speaker Indi Young
There are many kinds of empathy: emotional empathy, mirror neurons, empathic concern,...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them