How Uber Designs for a Self-Driving Future

Self-driving cars have enormous potential to improve society: reducing accidents, freeing up space in our cities, and cutting congestion. There are many hurdles to overcome to reach this future, but a key challenge is creating a user experience that brings passengers along for the ride. This session dives into what designers at Uber are doing to build trust in self-driving cars, and create a self-driving future that puts people first.