Designing your Product Vision

Presented to 300 entrepreneurs and founders to an event called “True University” at Stanford by True Ventures in 2013.

I introduced a new design methodology called scenario planning that helps to envision, speculate and prototype a future product vision. It was an effective way to brainstorm and work with cross-team members across products.

  • Intro to scenario planning (why and what) 15 min
  • Trends and facts 10 min
  • Ask group to list driving forces 3 min
  • Introduce the 4 alternative futures (interactive)15 min
  • Design activity on 1 future world (interactive) 5 min
  • Conclusion + case study 10 min


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