A lot of teams say they are “user focused” but what they say and what they do doesn’t always line up. When teams build blindly, based on assumption that they don’t validate, it’s a recipe for disaster. The best competitive advantage you can have is to know your users better than they know themselves. Armed with these insights, you can understand where people are, where they want to be, and what’s stopping them. And this is what you need to make a product that people actually want (and pay for) and not a product you hope they need.
More Talks by Sarah
Anticipatory Design & The Future of Experience
As technology becomes smarter and smarter, designers are faced with a dilemma … do...
Let’s Put The User Back In UX
TopicsEntrepreneurship, Lean, Product Development
InVision Design Talk: Creating A Habit of Research
TopicsDesign Thinking, Web & Mobile
Create a cadence of research with these 3 types of research to do each quarter....
Anticipatory design and the future of experience
What’s the balance between making decisions on behalf of users vs. advising them?...
Prototypes: Why You Must Fake It Before You Make It
TopicsBusiness Design, Design Thinking, Lean
Leverage a prototype to “fake” your product so you can validate before you build....
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Speaker Carina Ngai
Introducing new design methodology called scenario planning to design product vision...
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TopicsDiversity & Inclusion
Speaker Jessica Ivins
Jessica Ivins' on 'Shrink It & Pink It: Designing Experiences for Women' Girl...
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