A lot of teams say they are “user focused” but what they say and what they do doesn’t always line up. When teams build blindly, based on assumption that they don’t validate, it’s a recipe for disaster. The best competitive advantage you can have is to know your users better than they know themselves. Armed with these insights, you can understand where people are, where they want to be, and what’s stopping them. And this is what you need to make a product that people actually want (and pay for) and not a product you hope they need.
More Talks by Sarah

VideoGallery
Anticipatory Design & The Future of Experience
TopicsEthics, Innovation
As technology becomes smarter and smarter, designers are faced with a dilemma … do...

VideoGeneral Info
Let’s Put The User Back In UX
TopicsEntrepreneurship, Lean, Product Development
...

VideoGeneral Info
InVision Design Talk: Creating A Habit of Research
TopicsDesign Thinking, Web & Mobile
Create a cadence of research with these 3 types of research to do each quarter....

VideoGeneral Info
Anticipatory design and the future of experience
TopicsEthics, Innovation
What’s the balance between making decisions on behalf of users vs. advising them?...

VideoSlides
Prototypes: Why You Must Fake It Before You Make It
TopicsBusiness Design, Design Thinking, Lean
Leverage a prototype to “fake” your product so you can validate before you build....
Discover More Talks
More talks
Slides
Hold onto your hats: The Scaled Agile Framework might be good for design!
DisciplineUser Experience
TopicsAgile, Storytelling
Speaker Jen Fabrizi
Design and the Scaled Agile Framework… Maybe you’ve heard about SAFe. Maybe...

VideoSlides
Designing your Product Vision
DisciplinesBusiness, Product Design, User Experience
TopicsDesign Strategy, Design Thinking, Product Development
IndustriesEducation, Technology
Speaker Carina Ngai
Introducing new design methodology called scenario planning to design product vision...

VideoGeneral Info
Shrink It & Pink It: Designing Experiences for Women
DisciplineUser Experience
TopicsDiversity & Inclusion
Speaker Jessica Ivins
Jessica Ivins' on 'Shrink It & Pink It: Designing Experiences for Women' Girl...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them