Personalization for Healthcare Content

Personalization is an exciting idea – but it’s a lot of work. Done wrong it either feels intrusive, or bland and unimpactful. But there’s always the chance that we’ll be the one to do it right – and in healthcare, that’s a chance that many are now willing to take. Marli Mesibov, Content Strategy Lead at Verily Life Sciences will join Kevin Nichols, The Personalization Wrangler. They will discuss the challenges of creating personalized healthcare experiences, key pitfalls to avoid, challenges you should be aware of, and ingredients for success, as well as the amazing opportunities that personalization offers. “Let’s Talk Personalization” is brought to you by The Content Wrangler and is sponsored by Avenue CX.