Financial literacy is described in multiple ways. One of the most succinct explanations is that financial literacy is “the ability to use knowledge and skills to manage financial resources effectively for a lifetime of financial well-being.” (2008 President’s Advisory Council on Financial Literacy) Yet only 2/3rds of Americans can pass a basic financial literacy test. The opportunity is here. We can increase financial literacy, and thus improve customer satisfaction and success. Where do we begin? That’s up to you.