Whose Story Is It to Tell?

The U.S. will be minority white by 2045.

Strategic brands celebrate Multiculturalism via powerful campaigns – we’ll applaud those who nailed it, and examine why others didn’t. Perhaps they didn’t ask themselves “Whose story is it to tell?” We’ll define the process for successful Diversity + Inclusion marketing and product launches.

The audience will participate in an experiment designed to challenge inherent bias –demonstrating how engagement results from great storytelling fueled by that which makes us unique.

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