Making UX Count: Increasing the Impact of User Research and Design to Create Great Products

The introduction of UX practices within an enterprise is often a disruptive process. To leverage UX in improving products, design teams introduce user-centered practices that shift the workflows of product management teams, engineers, strategists, and marketing specialists. This panel will include a series of UX professionals (designers, researchers, UX strategists, and UX consultants) who have faced the challenge of promoting an understanding of the value of UX in a company, how it complements the product development process, and translating UX concepts and research findings into action in an enterprise.

Our moderator, Snigdha Banerjee, led a discussion with four panelists:
* Ben Babcock, Director of UX Research,
* Hina Shahid, User Experience Research & Strategy, MetLife
* Jen Romano-Bergstrom, User Experience Research Lead, Facebook
* Lisa Lurie, Senior User Experience Designer, ShopKeep

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