The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide examples and guidelines for crafting a content strategy specific to behavior change.
More Talks by Marli
VideoGeneral Info
Personalization for Healthcare Content
TopicsCommunication, Design Strategy
Personalization is an exciting idea - but it's a lot of work. Done wrong it either...
VideoGeneral Info
Can You Afford Financial Illiteracy?
TopicsCommunication
We can increase financial literacy, and thus improve customer satisfaction and success....
VideoGeneral Info
Does Anyone Speak Healthcare?
TopicsCommunication
Health literacy is a real problem. How can we solve it as content strategists? In...
VideoGeneral Info
Meeting at the Intersection of Content Strategy and UX Design
TopicsTeamwork
Let’s talk about content strategy. Let’s talk about UX design. Let’s talk about...
VideoGeneral Info
Finding Role Clarity in UX Chaos
TopicsLeadership
The field of user experience is evolving rapidly, and as a result all of us who work...
Discover More Talks
More talks
VideoGeneral Info
TEDx – How captions increase ROI and audience for media creators
DisciplineUser Experience
TopicsAccessibility, Business Strategy, Diversity & Inclusion, SEO
Speaker Svetlana Kouznetsova
How high quality captions for media and events increase audience and ROI for businesses....
General Info
Speaker and panelist: Building The Commons Event Hosted by Design For America and LinkedIn
DisciplinesContent Strategy, Design Operations, Product Design
TopicsEthics, Methodology, Product Development
Speaker Stephanie Lucas
I was privileged to give a brief talk about LinkedIn's framework for building trust...
VideoGeneral Info
Why aren’t all women making gains in tech?
DisciplinesBusiness, Engineering
TopicsDiversity & Inclusion, Privilege
IndustryTechnology
Speaker Kim Crayton
This event is the first stop on the #causeascene Tour. In this presentation, I speak...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them