Problem Clients: How to Spot Them and Turn Them Into Good Ones

Battling big egos and unfair deadlines? You’re not alone. But for solopreneurs and small agencies especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this presentation, given at Ad Age’s Small Agency Conference (2014 in Austin), business coach, Ilise Benun of Marketing-Mentor.com, identifies 4 red flags to help you spot the types of clients you should think twice about working with, and will offer tips on how to work with challenging clients more productively.