All product teams have good intentions, but some products still end up failing users. So what can we do about it? In this lightning talk, Ilona Posner introduces the keyhole metaphor and its war stories. Learn how to communicate to senior management the pitfalls of making assumptions, taking short cuts, and proceeding ‘as planned’ without applying better insights to maximize the user experience. Ilona discusses:
- Why products fail when we forget our users
- What tools will prepare you to deliver exceptional experiences
- How we can explain, predict, and address UX design challenges”
