Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
More Talks by Tricia
VideoGeneral Info
Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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Rapid UX Research Cycles
DisciplinesUser Experience, User Research
TopicsAgile
Speaker Kelly Goto
Kelly Goto from gotoresearch takes you through the rigorous approach and process...
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Applying a Five-Phased Credible Approach to Qualitative Research
DisciplinesUser Experience, User Research
TopicsPolicy
IndustryGovernment
Speaker Meena Kothandaraman
Meena Kothandaraman from twig+fish will review a case study that involved...
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A Crash Course on Diversity, Equity, and Inclusion: How to Create More Intentional Designers
DisciplinesInteraction Design, Product Design
TopicsDesign Strategy, Diversity & Inclusion
Speaker Alexis Lucio
What is DEI? Why are people talking about it? How can we as designers advocate for it?...
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