Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
More Talks by Tricia
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Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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Toward Emotionally Intelligent Design
DisciplineUser Research
TopicsCulture
IndustryTechnology
Speaker Pamela Pavliscak
We know what makes most people click, but we don’t know as much about how they...
VideoGeneral Info
Technically Wrong: Sexist Apps, Biased Algorithms, & Other Threats of Toxic Tech
DisciplinesContent Strategy, Product Design, User Research
TopicsAccessibility, Culture, Diversity & Inclusion
IndustryTechnology
Speaker Sara Wachter-Boettcher
A revealing look at how tech industry bias and blind spots get baked into digital...
VideoGeneral Info
When algorithms fail in our personal lives
DisciplinesArt, User Experience, User Research
TopicsCulture, Social Networks
Speaker Caroline Sinders
“Social Media Break Up Coordinator“ is a performance art piece and lecture...
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