Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
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Using ‘thick data’ in marketing
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Don’t Trust the Truth
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Meena Kothandaraman from twig+fish will review a case study that involved...
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Speaker Cheryl Heller
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