Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
More Talks by Tricia
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Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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Ember Between Design and Development
DisciplinesFront-end Engineering, User Interface
TopicsJavaScript, Web & Mobile
IndustryTechnology
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The bigger a project gets, the more important communication and consistency across...
VideoGeneral Info
Data, Beauty and Action
DisciplinesArt, Back-end Engineering, Engineering, Front-end Engineering
TopicsCulture, Data
IndustriesArts & Entertainment, Education, Technology
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Gallatin seniors share inspiring stories that developed from their academic...
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UX without UI: a case study for adidas Mexico
DisciplinesUser Experience, User Interface
TopicsCommunication
Speaker Bibiana Nunes
How to shape experiences without being able to change the visual...
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