Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
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Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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IndustryTechnology
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Applying a Five-Phased Credible Approach to Qualitative Research
DisciplinesUser Experience, User Research
TopicsPolicy
IndustryGovernment
Speaker Meena Kothandaraman
Meena Kothandaraman from twig+fish will review a case study that involved...
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Cheryl Heller @ PopTech 2012
DisciplineBrand
TopicsSocial Innovation
Speaker Cheryl Heller
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