Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
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Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
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Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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The Future of Smart Cities
DisciplineUser Research
TopicsInnovation, Service Design
IndustryTechnology
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A leading researcher on globalization, global cities and new technologies Saskia...
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Emotionally personalised future
DisciplineUser Research
TopicsInnovation
IndustryTechnology
Speaker Jing-Han Ong
Jing Han-Ong teaches us how empathy and emotional coding can help artificial...
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Defining Our Profession, Defining Ourselves
DisciplinesBrand, Content Strategy
TopicsCareer
Speaker Margot Bloomstein
Content strategy is continuing to evolve as a discipline. Our evolution makes sense:...
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