Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
More Talks by Tricia
VideoGeneral Info
Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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Data, Beauty and Action
DisciplinesArt, Back-end Engineering, Engineering, Front-end Engineering
TopicsCulture, Data
IndustriesArts & Entertainment, Education, Technology
Speaker Omayeli Arenyeka
Gallatin seniors share inspiring stories that developed from their academic...
VideoGeneral Info
Market Research meets user experience: emerging methods for evaluating and improving customers’ online experiences
DisciplinesUser Experience, User Research
TopicsWeb & Mobile
Speaker Kathi Kaiser
Presented at the Qual360 conference on 18-19 January 2012 in Milan,...
VideoSlides
Guerrilla Design Tactics
DisciplinesBrand, Product Design, User Experience, User Interface
TopicsDesign Strategy, Design Systems, Teamwork
Speaker Samantha Warren
It takes a village to design a responsive design system, so how do you convince the...
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