Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
More Talks by Tricia
VideoGeneral Info
Using ‘thick data’ in marketing
TopicsData
Why are we now in what Doc Searls calls the largest boycott in human history with 1.7...
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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Notes on Color
DisciplinesArt, Graphic Design
TopicsAccessibility, Communication, Culture
Speaker Netta Marshall
Netta discusses her relationship with color as a designer and...
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Gather Round: How to Share the Stories from UX Research
DisciplinesUser Experience, User Research
TopicsDesign Thinking, Storytelling
IndustryTechnology
Speaker Kyle Soucy
As UX Researchers, our job is not over when the interviews are finished. In fact,...
VideoGeneral Info
Bringing Your Humanity to Work
DisciplinesUser Experience, User Research
TopicsCareer
Speaker Meena Kothandaraman
How often do we look to what we do at work as being meaningful? As designers and...
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