Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Bytes of Good Live
DisciplineProduct Design
TopicsDesign Strategy, Design Thinking, Ethics
IndustryTechnology
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Kat Zhou hosts a workshop with the Bytes of Good Live community....
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Urbanizing Technology When the City Talks Back
DisciplineLandscape Architecture
TopicsInnovation, Service Design
IndustryTechnology
Speaker Saskia Sassen
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The AIAS Game Maker’s Notebook
DisciplineGame Design
TopicsStorytelling
IndustryArts & Entertainment
Speaker Robin Hunicke
Robin Hunicke sits down with Insomniac Games' Ted Price to talk about building...
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