Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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VideoGeneral Info
Design Thinking at Scale
DisciplineProduct Design
TopicsBusiness Design, Design Thinking, Teamwork
IndustryTechnology
Speaker Lara Hanlon
Everyone wants to use products and services that are relevant and enjoyable but...
VideoGeneral Info
Stuck Making a Decision? Get Help from a Radioactive Banana!
DisciplineProduct Design
TopicsData, Design Strategy, Leadership
Speaker Elizabeth Grigg
We all want to be right. So when the time comes to make a decision, we are super...
VideoGeneral Info
Data, Beauty and Action
DisciplinesArt, Back-end Engineering, Engineering, Front-end Engineering
TopicsCulture, Data
IndustriesArts & Entertainment, Education, Technology
Speaker Omayeli Arenyeka
Gallatin seniors share inspiring stories that developed from their academic...
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