Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Slides
Ethics in Software Development
DisciplineEngineering
TopicsEthics
IndustryTechnology
Speaker Jane Prusakova
Software has a lot of power to influence people’s lives and to encourage social...
VideoGeneral Info
Kickstarting your sketching and visual thinking skills
DisciplineUser Interface
TopicsCommunication, Innovation, Storytelling, Visual Thinking
Speaker Eva-Lotta Lam
This is going to be a practical and hands-on session. Eva-Lotta will show you some...
VideoGeneral Info
Toward Emotionally Intelligent Design
DisciplineUser Research
TopicsCulture
IndustryTechnology
Speaker Pamela Pavliscak
We know what makes most people click, but we don’t know as much about how they...
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