Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
Designing for Perspectives
We in the west have long had the bad habit of confusing our individual perspective...
Don’t Trust the Truth
”We don’t have a hardware problem, we have a socialware problem” Global...
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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There is a tremendous design opportunity in making the user experience of Internet of...
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DisciplinesInteraction Design, User Experience
TopicsCommunication, Design Thinking, Web & Mobile
Speaker Maria Teresa Stella
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Conducting Field Research for Design Innovation
Speaker Ovetta Sampson
The National Science Foundation Convergence Accelerator program seeks to identify...
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