Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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VideoSlides
The Well Designed Leader
DisciplineUser Experience
TopicsLeadership
Speaker Alla Weinberg
In a TED talk, conductor Benjamin Zander said, “the conductor of an orchestra...
VideoSlides
Designing for Gendered Audiences
DisciplineUser Experience
TopicsDiversity & Inclusion
Speaker Jessica Ivins
Time magazine recently proclaimed that the transgender movement is “the next civil...
VideoGeneral Info
I Want My Data
DisciplineArt
TopicsData
IndustryArts & Entertainment
Speaker Laurie Frick
I’m a data artist exploring the bumpy future of data captured about us. We’re...
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