Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Slides
Keep Your Friends Close and Your Enemies Closer: Using Competitors to do Better UX Research
DisciplinesUser Experience, User Research
TopicsDesign Strategy, Methodology, Web & Mobile
Speaker Kathi Kaiser
There are many ways to solve a design problem, but only so much time for testing and...
VideoGeneral Info
Pencil Mileage
DisciplineGraphic Design
TopicsCareer, Illustration
Speaker Alice Lee
A common narrative we often hear in the industry is the choice between: “doing what...
VideoGeneral Info
Disruption by design
DisciplineUser Research
TopicsCommunity, Culture, Innovation
Speaker Kate Canales
...
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