Using ‘thick data’ in marketing

Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.

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Eriol standing on stage in front of a slide that reads 'Designers collaborating and contributing to Humanitarian OSS and tech for good at challenge gatherings.'

VideoSlides

Open Source Design with OSS Humanitarian Tech Tools

DisciplinesDesign Operations, Interaction Design, Product Design, User Experience, User Research

TopicsCommunity, Creativity, Culture, Design Strategy, Design Thinking, Ethics, Innovation, Methodology, Sustainability, Teamwork

IndustriesNonprofit, Technology

Speaker Eriol Fox

Why don't designers contribute to humanitarian open-source software?...

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