Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Design Journeys: Strategies for Increasing Diversity in Design Disciplines
DisciplinesUser Experience, User Research
TopicsCareer, Design Strategy, Diversity & Inclusion
Speaker Jacinda Walker
This video represents the extensive research work of Jacinda Walker’s...
VideoSlidesGallery
Eventually everything connects
DisciplinesInteraction Design, User Experience, User Research
TopicsMethodology
Speaker Carine Lallemand
Discover the ever-growing UX toolbox to support you in collecting richer, insightful data....
VideoGeneral Info
Building a Product Management Function From The Ground Up
DisciplineProduct Management
TopicsCulture, Leadership, Management & Strategy
Speaker Charlene Lee
During this session, you’ll hear from Charlene Lee, who left Google Maps to start...
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