Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
Discover More Talks
More talks
General Info
Design Diversity in Tech Panel
DisciplineUser Experience
TopicsCareer, Diversity & Inclusion
IndustryTechnology
Speaker Desiree Garcia
A panel of IBM designers have all the...
VideoGeneral Info
Gamification at work
DisciplineGame Design
TopicsLeadership, Teamwork
Speaker Janaki Kumar
Gamification is a buzzword in business these days. Organizations are turning to...
Slides
A Pragmatic Approach to Responsive Design
DisciplinesUser Experience, User Interface
TopicsWeb & Mobile
Speaker Fiz Yazdi
Workshop takeaways: – 5 key questions to ask your client/stakeholder – 3 steps...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them