Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
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Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Designing Customer Centered AI Experiences
DisciplineUser Experience
TopicsDesign Strategy, Design Thinking, Ethics, Innovation, Robotics & AI
Speaker Samantha Starmer
This presentation provides detail on the importance of designing human centered AI experie...
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Making UX Count: Increasing the Impact of User Research and Design to Create Great Products
DisciplineUser Research
TopicsDesign Strategy, Product Development
Speaker Hina Shahid
A talk about the impact of UX research...
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How User Research Can Improve the Developer Experience
DisciplinesEngineering, User Experience, User Research
TopicsTeamwork
Speaker Amelia Abreu
The developer experience is rarely “one-size fits all”. Though many Dev Tools are...
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