Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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VideoGeneral Info
Speaking Design: Better requirements to get better design
DisciplineProduct Design
TopicsCommunication, Teamwork
IndustryTechnology
Speaker Audrey Crane
Learn to find the sweetspot between requirements that are too broad, or too specific. ...
Slides
Designer-Friendly EE
DisciplinesEngineering, Front-end Engineering, User Interface
TopicsSecurity
Speaker Emily Lewis
Designer-friendly tips and tricks for working with ExpressionEngine and making your...
VideoGeneral Info
Story First: Crafting Products that Engage
DisciplinesProduct Design, User Experience, User Research
TopicsStorytelling
Speaker Donna Lichaw
While many of us seek out the newest and shiniest tools, methods, and processes to...
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