Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Designing with Disabled People
DisciplinesBrand, Business, Fashion
TopicsAccessibility, Design Strategy, Disability, Diversity & Inclusion
Speaker Liz Jackson
The life of a disabled person is spent cultivating an intuitive creativity that...
General Info
Dynamic/MTL Vol. 10 – Stand up!
DisciplineProduct Design
TopicsCommunity, Culture, Diversity & Inclusion, Social Innovation, Social Networks
Speaker Jennifer Daniel
Recent elections and referendum results throughout Europe and North America have got...
General Info
Daring in the Digital: Challenges and Opportunities for Technologies in the Public Realm
DisciplineProduct Design
TopicsCulture, Innovation
IndustriesGovernment, Technology
Speaker Genevieve Gaudet
What makes technology successful in the public realm? Panel at the APA NYC...
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