Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
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Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
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Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
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The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Design Means Business
DisciplinesBusiness, Product Design
TopicsDesign Strategy
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Beyond Usability: Adaptive and Assistive Technology
DisciplinesUser Experience, User Research
TopicsRobotics & AI
Speaker Kelly Goto
After nearly 3-decades, veteran design ethnographer Kelly Goto has a sweeping story...
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The Power of Proverbial Expression in Design Research
DisciplineUser Research
TopicsEthics, Service Design, Social Innovation
Speaker Sarah Fathallah
How can proverbs be used to enrich our design research practice?...
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