Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Slides
Online Community as an Insight Tool for Usability Testing and Product Innovation
DisciplineContent Strategy
TopicsCommunity, Product Development
Speaker Natalie Dunbar
So you have an online community, now what? Natalie Dunbar, Online Community...
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Design for Social Innovation Guest Lecture
DisciplineProduct Design
TopicsDesign Thinking, Diversity & Inclusion, Ethics
IndustryTechnology
Speaker Kat Zhou
Kat Zhou's lecture at the School for Visual Art's Design for Social Innovation...
VideoGallery
Beyond Digital: 5 Ingredients for immersive storytelling with technology and space
DisciplinesImmersive Experience Design, Interaction Design, User Experience
TopicsAR/VR, Creativity, Data, Innovation, Installation & Curation, IoT, Robotics & AI, Storytelling
Speaker Marina Razakhatskaya
Beyond digital: how to craft engaging multisensory experiences in a physical space...
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