Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Ancient Methods for New Interfaces • Vicki Tan & Christine Cha
DisciplineProduct Design
TopicsDesign Strategy, Design Thinking, Product Development
IndustryTechnology
Speaker Vicki Tan
Meditation has become something that we hear about all the time in the age of digital...
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How Design Ops Can Help Foster Team Culture in Today’s Ever-Changing Work Environment
DisciplineDesign Operations
TopicsCulture, Leadership, Management & Strategy
IndustryTechnology
Speaker Rachel Posman
A conversation about building effective environments for creative work. ...
VideoGeneral Info
Innovate with Purpose
DisciplineUser Experience
TopicsInnovation
Speaker Janaki Kumar
Recent advances in AI, ML and robotics have many wondering: Will there be no work...
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