Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
Discover More Talks
More talks
General Info
They love me, they love me not.
DisciplinesProduct Management, User Experience
TopicsBusiness Strategy, Design Strategy
Speaker Inna Kerzman
The method that will allow you to predict if your users are going to stick around...
VideoGeneral Info
Market Research meets user experience: emerging methods for evaluating and improving customers’ online experiences
DisciplinesUser Experience, User Research
TopicsWeb & Mobile
Speaker Kathi Kaiser
Presented at the Qual360 conference on 18-19 January 2012 in Milan,...
VideoGeneral Info
It Takes a Village to Raise a Bot
DisciplinesContent Strategy, Product Design, User Experience, User Research
TopicsRobotics & AI
IndustryTechnology
Speaker Desiree Garcia
Stop fretting about whether or not you're ready or worthy enough to work with AI....
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them