Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Emotional Trauma, Machine Learning and the Internet
DisciplineProduct Design
TopicsCulture, Data, Social Networks
Speaker Caroline Sinders
This is a talk on machine learning, emotional data, and how design affects behavior,...
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Equality
DisciplinesDesign Operations, Product Design, User Experience
TopicsCulture, Diversity & Inclusion, Teamwork
Speaker Sameera Kapila
Giving people the same opportunity requires acknowledging not everyone starts with...
VideoGeneral Info
Co-Design: Bringing Patients into the Design Process
DisciplineUser Experience
TopicsData
IndustryHealthcare
Speaker Katie McCurdy
Co-presented a session on Co-Design, along with Nick Dawson, to an audience of...
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