Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
Discover More Talks
More talks
VideoGeneral Info
What Art Can Teach You
DisciplineArt
TopicsCulture
IndustriesArts & Entertainment, Technology
Speaker Omayeli Arenyeka
...
VideoGeneral Info
Why aren’t all women making gains in tech?
DisciplinesBusiness, Engineering
TopicsDiversity & Inclusion, Privilege
IndustryTechnology
Speaker Kim Crayton
This event is the first stop on the #causeascene Tour. In this presentation, I speak...
VideoGeneral Info
Overcoming the Challenges of Mentoring
DisciplineEngineering
TopicsCareer, Leadership
Speaker Kim Crayton
Successful mentoring doesn’t just happen, it’s planned. Let’s talk about what...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them