Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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VideoGeneral Info
Urbanizing Technology When the City Talks Back
DisciplineLandscape Architecture
TopicsInnovation, Service Design
IndustryTechnology
Speaker Saskia Sassen
...
Slides
Design Thinking—the secret sauce to growing our niche group to the largest women in tech community in The Netherlands
DisciplineUser Experience
TopicsCommunity, Design Thinking, Diversity & Inclusion
Speaker Jenny Shen
Design thinking is familiar to many designers as a framework in a product development...
General Info
Daring in the Digital: Challenges and Opportunities for Technologies in the Public Realm
DisciplineProduct Design
TopicsCulture, Innovation
IndustriesGovernment, Technology
Speaker Genevieve Gaudet
What makes technology successful in the public realm? Panel at the APA NYC...
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