Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia

VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...

VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...

VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
Discover More Talks
More talks
VideoSlides
Experience Design for IoT Security: Inspiration from Building Architecture
DisciplinesArchitecture, User Experience
TopicsCulture, IoT, Security
IndustryTechnology
Speaker Ame Elliott
There is a tremendous design opportunity in making the user experience of Internet of...

VideoSlides
Your website is ugly – how to fix it (and why you should care)
DisciplinesInteraction Design, User Experience
TopicsCommunication, Design Thinking, Web & Mobile
IndustryTechnology
Speaker Maria Teresa Stella
Nowadays, anyone can create their personal website with little to no code, and...

General Info
Conducting Field Research for Design Innovation
DisciplineProduct Design
TopicsMethodology
IndustriesGovernment, Technology
Speaker Ovetta Sampson
The National Science Foundation Convergence Accelerator program seeks to identify...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them