Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, “thick data”– precious data that captures people’s emotions and stories.
More Talks by Tricia
VideoGeneral Info
Designing for Perspectives
TopicsCulture, Data
We in the west have long had the bad habit of confusing our individual perspective...
VideoGeneral Info
Don’t Trust the Truth
TopicsCulture
”We don’t have a hardware problem, we have a socialware problem” Global...
VideoGeneral Info
The Cost of Missing Something
TopicsBusiness Design, Culture, Data, Innovation
Why do so many companies make such bad decisions? Tricia Wang demystifies the...
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Slides
Linking customers to the design process
DisciplineProduct Design
TopicsDesign Thinking
Speaker Laura Weiss
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VideoGeneral Info
What if we actually gave people a second chance?
DisciplineUser Research
TopicsAccessibility, Culture, Service Design, Social Innovation
IndustryGovernment
Speaker Jazmyn Latimer
Jazmyn Latimer, a designer at Code for America, spoke to Anthony 20 minutes longer...
VideoGeneral Info
Humanising Our Virtual Design Spaces
DisciplineProduct Design
TopicsAccessibility, Design Thinking, Diversity & Inclusion, Teamwork
Speaker Bronwen Rees
A designer's role as the facilitator - Inclusive collaboration...
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