TEDx – How captions increase ROI and audience for media creators

Producers of video and live events all want a larger audience. One of the most cost-effective ways to increase audience size and ROI is to provide high quality same language captions. This serves not only the deaf and hard-of-hearing communities, but everyone. As a long-time captioning user and a user experience and accessibility consultant who is deaf, Svetlana brings a unique perspective on high quality captioning access as universal design.