
Many teams may have a front end developer among their ranks, but besides a title or area of responsibility, it can be difficult to pinpoint the exact craft of front end development. Expertise in web technologies is a good start, but we can’t forget the users we actually build for. This talk will examine the impact of the front end on User Experience. I’ll talk about how becoming more fluent across more UX concerns like content and user research can help front enders make better decisions, can bring more clarity to our craft, and result in building better experiences for our users.